Jul 18, 2009

Coal India: Crisis management ad

After the presentation, Coal India gave us a hypothetical situation that some accidents have taken place in one their coal mines. Now how do we revive their tarnished image?

To this our senior suggested that we should make a martyr out of the coal miners who got trapped. In doing so we will talk about their courage and how important they are to Coal India. Below is the ad that I did.





P.S. Click to get an enlagred view.

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