Hoffmen make jeans for men only. Thus it was our task to pull in men to buy the jeans. Among many ideas that were bounced off this idea of mine got the thumps up. The basic idea was that men do a lot of household chores but they don't generally get 'associated' with it. They do things like looking after their babies, cooking, ironing etc. but they never get the dues for it because it is dominantly considered to be women's domain. But they sometime do these things better than the women themselves. This ad thus talk about those men who shoves away male chauvinism and put in a brave feet by taking up household work. They are not afraid and therefore not trapped by the idea of 'male image'. The ads are below.
Ad 1.
Ad 2.
Ad 3.
P.S. Click on the images for an enlarged view.
