Adhunik TMT Bar

Adhunik Group is into many ventures such as they have coal mines, ore mines etc. They also make TMT Bars. To promote their TMT Bar they called for ideas from our agency. This one of mine got selected.

The Idea: A boy providing shelter to a small stray dog by putting it over a pillar that is covered with Adhunik TMT Bar from four sides. The bars just protrude out from the pillar as we find in many construction sites. He puts the dog in the small area of the pillar and covers it with a cardboard, making the entire set up look like a home. This shows that Adhunik TMT Bars are so good that they make every pillar of the house strong for. The square area over the pillar thats encircled with Adhunik TMT Bar is used as a metaphor for a home. Here is the ad.

P.S. Click on the image for an enlarged view.